
What is it?
This is an ad for a smoothie company called Smooth the Fruit. The ad is a smoothie showing that the only things in the smoothie are milk, strawberries, and raspberries, showing that it is made with all natural ingredients and no added sugars. I think it’s a really fun design and makes me want a smoothie! I think it definitely works for what they are trying to accomplish. That Polish phrase loosely means “Smoothie is coming.”
What do you think was used to create it?
I think this was done in Illustrator, using some of the tools we have used in class. For example, the pen tool was used to make the milk surrounding the cup, and the mesh tool was used to make all of the shading and color variances in the milk. The ellipse tool was used to create the tiny circle beads of milk. The straw uses a linear gradient with three colors. The opacity was changed to make the shape on the lid blend in better. And the overall background is a radial gradient from white to blue. I think this poster was definitely done in Illustrator.
What design elements do you see?
I see the use of texture in this piece. The milkshake itself and the milk and berries are extremely three dimensional, while the background is very two dimensional, causing a contrast between the two, and subsequently making the smoothie look like it is floating in air. I also see the use of shape. The geometric shapes of the smoothie itself is a big contrast from the organic shapes that the milk makes.