
What is it?
This ad is for Charal, a meat company. The ad is meant to show how fresh their meat is, that it is a cheetah in the freezer hunting right there. I think the ad is funny and effective because it sticks out to the viewer.
What program?
I think the program used to create this was Photoshop. I think they used the file place embedded and did a mask of the jacket on the cheetah. I think they used the puppet warp tool to make sure the jacket moved exactly along the back and shape of the cheetah. They also used drop shadows under the feet of the cheetah.
Design elements?
I can see a contrast in the texture of the cheetah’s fur and the smoothness of the jacket. The whole thing is very balanced because the cheetah is in the center, along with the slogan and the meat picture.






